Pre – Fall 2018
As spring finally heats up in the U.S. (and London, where Chong is based), that customer will be particularly excited to buy a new dress to wear to weddings. The dresses in Chong’s signature guipure lace—including a pleated orchid A-line, a blush maxi dress, and a black long-sleeved mini—will look familiar to her, but he also introduced a few softer, vaguely retro frocks. The red and black polka-dot numbers were a surprise, and may have stemmed from the vintage obsession happening on Instagram; every day is #ThrowbackThursday now, with designers and influencers alike posting mood images of Jane Birkin, Romy Schneider, or Brigitte Bardot. (Some brands even make clothes in those women’s images, like Rouje and Réalisation Par.) A cherry red dress with a keyhole neckline looked plucked from the ’60s, but a micro-mini with puffed sleeves and an asymmetrical neckline had more of an ’80s slant. Chong must have had an inkling the decade would be huge for Fall ’18; while those collections won’t hit stores until August, his polka-dot dress is available now—and will likely go fast.
For the Self-Portrait girl more interested in daywear, there were eyelet tops in a similar puffed-up silhouette and a few pieces in glen plaid, like a ruffled miniskirt and cropped trousers. Maybe it’s the endless winter we just experienced, but most women are ready to say goodbye to plaid for a while, and will bypass those items for Chong’s lighter, breezier pieces.
Available in Jade Senayan City