Theory

Pre – Fall 2018

 

Impeccable tailoring and fit is what makes Theory’s clothing so reliable and perfect for your wardrobe. It’s all about simple shapes cut from luxurious fabrics.

 

Available in Jade Plaza Indonesia & Senayan City

Theory

Spring Summer 2018

 

Like many designers from New York and further afield, Lisa Kulson made a pilgrimage to the Brooklyn Museum’s Georgia O’Keeffe exhibition before it closed in August. And like many collections this season, Theory’s was at least partially made in the great artist’s image. The influence was lightly handled, as is the norm here. If Kulson hadn’t mentioned it, the connection between O’Keeffe’s minimal white shirts and Theory’s would be hard to glean. That’s fitting for this maker of unshowy clothes. The point is, Kulson and her design team are well-versed in what’s trending in fashion and the larger culture, and their output reflects it in ways that work for Theory’s wide audience.

 

Beyond this season’s crisp white shirting, color is resonating, so Kulson and co. created some offbeat, unexpected mixes, like a Courrèges-y cropped jacket in burnt sienna worn with an A-line mini in mint, or the mint suede coat that was teamed with a maroon knit and blush pink shorts. Summer wedding–appropriate slip dresses also featured, but a more interesting proposition for evening was the navy crushed silk tunic and matching slim pants.

 

Available in Jade Plaza Indonesia & Senayan City