“Lightness, easiness, freedom. Those are the ideas I was thinking of for this collection. It’s about dynamic women today, women in motion.
We took a melting pot of references and inspiration from past decades, then looked to our brand DNA and put everything together into a blender, to make a new, modern mix.
I always love contrasts. The colour is strong – brights punctuating a new palette of neutrals, and injecting ‘off’ mixes that are interesting and fresh. And there’s a play between precise masculine tailoring, and floating soft dresses that let the body breathe inside them.
These dresses are a big story – they feel alive, suspended around the body, ruffles dancing as you walk. They’re super-feminine, a little romantic. They’re in block colours but also print – which has a punch. The prints are bold, almost luminous, against dark backgrounds. They’re not like anything we’ve done before. It adds up to a new kind of sexy – no restriction, not much skin on show but a sense of the body and of the woman inside. For me it’s about that woman really feeling confident and sensual in her clothes.
Controlled and free, living life, reality and believability. There is always a duality in women, moving between different ideas, different moods. I want clothes that move with a woman, that move with her life.”
Available in Jade Plaza Indonesia