Founded in 1997 with a single pant, Theory has become synonymous with modern life. The brand believes expertly tailored garments in premium materials have the power to change and workwear enhanced by innovative stretch fabrics from the world's most prominent change the way we feel, improve the way we work, and inspire the way we live. Theory developed an innovative stretch fabric that would dramatically improve a pant’s performance, making women feel confident, smart, and stylish. Never before had American sportswear been so easy to wear to work and everywhere else.